EveryMatrix works hard on expanding and transforming its casino business, and the latest step was partnering with Matchbook, one of the leading operators in the U.K.
Great addition to the company’s portfolio:
This multi-year partnership will help the company add more content to its renowned CasinoEngine platform, along with the BonusEngine technology.
EveryMatrix’s CasinoEngine is one of the best integration and productivity solutions in the industry. It would be behind the whole Matchbook’s casino operations with the help of BonusEngine. BonusEngine will further help in the company’s expansion through its cross-product tools, which are great assets in enhancing reactivation, acquisition, and retention and have proven to deliver fantastic results.
Matchbook, a Top-Tier betting exchange from the U.K., was founded in 2004. Since then, the company has grown and developed a huge base of sports betting players across the whole country. They introduced low-margin sports markets and launched a product offering that is both exquisite and innovative.
Matchbook’s casino offering will be greatly upgraded with CasinoEngine. This will help the company in its global expansion, along with making its casino offering a multi-vertical, digital experience. The company will get access to an impressive portfolio, which currently consists of a few thousand interesting games in its already thrilling offering.
Apart from CasinoEngine, Matchbook will get access to JackpotEngine and BonusEngine, which will allow smooth jackpot customization along with bonus management features, which will allow both the players and operators smooth access to various bonuses.
Record-breaking results and beneficial partnership:
When it comes to EveryMatrix, the company already established itself as the ultimate leader in the industry, which proves its Year-on-Year revenue growth, which is breaking all records.
Stian Enger Pettersen, Head of CasinoEngine at EveryMatrix, said: “We’ve long admired Matchbook as one of the standout brands in the U.K., so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine. We’ve shown time and again that our technologies, products, and services combine like no other to create the ultimate casino productivity platform that drives both instant results and creates sustainable long-term growth for brands, no matter what market they are in.”
Malcolm Graham, CEO of Matchbook, said: “Our sports product is well recognized as best-in-class, and, with our new partnership with EveryMatrix, we fully intend to replicate that success in a casino, creating the ultimate 21st-century player experience with the latest personalized content, bonuses, and rewards. I’m delighted to have EveryMatrix on board, and we’re all looking forward to the journey ahead.”
The online casino business in India is rapidly growing, driven by increasing internet access, smartphone usage, and interest in online gaming. While online gambling laws in India vary by state, many international platforms cater to Indian players, offering games like slots, poker, and cricket betting. The industry thrives on cryptocurrency transactions, INR payments, and localized promotions.
Despite legal ambiguity, the demand for online casinos is high, with players seeking secure, regulated platforms that provide an array of gaming options and bonuses. However, players should always ensure they are adhering to local laws.
